How are Beacons Universe rankings calculated?

Brands are ranked by how many times creators mentioned them, with the number of unique creators mentioning a brand and estimated audience reach as supporting signals. Beam extracts every mention from video transcripts and captions.

How often does the data update?

Rankings are recalculated daily. Each refresh re-reads the full mention history, so a position reflects mention activity through the most recent refresh.

Where does the data come from?

Creator accounts on the Beacons platform, across Instagram, TikTok, and YouTube. Beam analyses the content those accounts publish and records every brand mention it finds, including mentions that appear only in a video transcript.

How is this different from follower-count tools?

Follower counts measure how large an audience is. Universe measures brand activity — which brands creators actually mention, how often, and how many separate creators mention them — from first-party creator data rather than public follower estimates.

The Top 100 Brands in Creator Marketing

The Beacons Universe Brand 100 ranks the brands most frequently mentioned by creators on Instagram, TikTok, and YouTube.

Rankings are recalculated daily. In the 30 days to October 9, 2026, Beam extracted brand mentions from 123,234 posts published by 19,307 creator accounts, reading video transcripts and captions. The most-mentioned brands in that window are L'Oréal Paris, Target, and Shein. L'Oréal Paris appeared in 1,821 posts from 960 creator accounts. These figures come from Beacons' own creator data and the content Beam analyses for it, not from third-party follower estimates.

Posts with mentions: 123,234
Creator accounts: 19,307
Most-mentioned brand: L'Oréal Paris; 1,821 posts from 960 creator accounts
Measurement window: Last 30 days; to October 9, 2026

Frequently asked questions

How are Beacons Universe rankings calculated?: Brands are ranked by how many times creators mentioned them, with the number of unique creators mentioning a brand and estimated audience reach as supporting signals. Beam extracts every mention from video transcripts and captions.
How often does the data update?: Rankings are recalculated daily. Each refresh re-reads the full mention history, so a position reflects mention activity through the most recent refresh.
Where does the data come from?: Creator accounts on the Beacons platform, across Instagram, TikTok, and YouTube. Beam analyses the content those accounts publish and records every brand mention it finds, including mentions that appear only in a video transcript.
How is this different from follower-count tools?: Follower counts measure how large an audience is. Universe measures brand activity — which brands creators actually mention, how often, and how many separate creators mention them — from first-party creator data rather than public follower estimates.

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.