How are Beacons Universe rankings calculated?

Creators are ranked by how many brand mentions they published, counted once per brand per post, with estimated audience reach as a supporting signal. Beam extracts every mention from video transcripts and captions.

How often does the data update?

Rankings are recalculated daily. Each refresh re-reads the full mention history, so a position reflects mention activity through the most recent refresh.

Where does the data come from?

Creator accounts on the Beacons platform, across Instagram, TikTok, and YouTube. Beam analyses the content those accounts publish and records every brand mention it finds, including mentions that appear only in a video transcript.

How is this different from follower-count tools?

Follower counts measure how large an audience is. Universe measures brand activity — which brands creators actually mention, how often, and how many separate creators mention them — from first-party creator data rather than public follower estimates.

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See who's in
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The Beacons Universe maps what's winning creator attention and everyone driving it.

Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.

The Top 100 Creators in Brand Partnerships

The Beacons Universe Creator 100 ranks the creators who mention the most brands in their content on Instagram, TikTok, and YouTube.

Rankings are recalculated daily. In the 30 days to October 9, 2026, Beam extracted brand mentions from 123,234 posts published by 19,307 creator accounts, reading video transcripts and captions. The most active creators in that window are Sloane Vosen, Alexandra Martinez, and Natasha Stoneking. Sloane Vosen mentioned 120 brands across 215 posts. These figures come from Beacons' own creator data and the content Beam analyses for it, not from third-party follower estimates.

Posts with mentions: 123,234
Creator accounts: 19,307
Most active creator: Sloane Vosen; 120 brands across 215 posts
Measurement window: Last 30 days; to October 9, 2026