Top Fitness & Sports brands mentioned by creators

206 Fitness & Sports brands have been mentioned by 10 or more creators on Instagram, TikTok, and YouTube.

This list shows the top 50, ranked by how many different creators have mentioned each brand. Nike leads with 5,605 creators and 17,422 mentions.

Updated October 25, 2026 · Top creators mentioning Fitness & Sports brands

  1. 1
    Nike5.6Kcreators
  2. 2
    Adidas3.9Kcreators
  3. 3
    Lululemon3.5Kcreators
  4. 4
    Gymshark1.9Kcreators
  5. 5
    Fabletics1.8Kcreators
  6. 6
    PUMA1.4Kcreators
  7. 7
    CELSIUS Holdings1.2Kcreators
  8. 8
    HOKA1.1Kcreators
  9. 9
    NFL+1.1Kcreators
  10. 10
    F1 Store1Kcreators
  11. 11
    NBA815creators
  12. 12
    Prozis740creators
  13. 13
    Oner Active736creators
  14. 14
    Huddersfield730creators
  15. 15
    FabFitFun718creators
  16. 16
    Asics706creators
  17. 17
    Alo Yoga689creators
  18. 18
    Peloton Apparel683creators
  19. 19
    Strava669creators
  20. 20
    ESPN661creators
  21. 21
    Under Armour622creators
  22. 22
    S
    Setactive604creators
  23. 23
    Brooks Running576creators
  24. 24
    MLB554creators
  25. 25
    ClassPass508creators
  26. 26
    DFYNE507creators
  27. 27
    Popflex501creators
  28. 28
    Garmin495creators
  29. 29
    Bala488creators
  30. 30
    Beyond Yoga478creators
  31. 31
    Solidcore468creators
  32. 32
    U
    Usopen455creators
  33. 33
    WHOOP396creators
  34. 34
    NASCAR Shop374creators
  35. 35
    FIFA335creators
  36. 36
    1st Phorm326creators
  37. 37
    AllTrails301creators
  38. 38
    Monster Jam283creators
  39. 39
    Slate Craft Goods244creators
  40. 40
    GNC242creators
  41. 41
    LSKD241creators
  42. 42
    Nutribullet231creators
  43. 43
    Adanola215creators
  44. 44
    Orangetheory Fitness202creators
  45. 45
    Academy Sports + Outdoors193creators
  46. 46
    Huel185creators
  47. 47
    The Bills Store179creators
  48. 48
    Wilson Family of Brands178creators
  49. 49
    Brady Brand177creators
  50. 50
    Professional Bull Riders172creators
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Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.