Top Outdoor brands mentioned by creators

116 Outdoor brands have been mentioned by 10 or more creators on Instagram, TikTok, and YouTube.

This list shows the top 50, ranked by how many different creators have mentioned each brand. Vuori Clothing leads with 882 creators and 2,908 mentions.

Updated October 25, 2026 · Top creators mentioning Outdoor brands

  1. 1
    Vuori Clothing882creators
  2. 2
    BruMate652creators
  3. 3
    Govee DE622creators
  4. 4
    Oakley459creators
  5. 5
    Wildbird377creators
  6. 6
    Berlook369creators
  7. 7
    REI360creators
  8. 8
    AllTrails301creators
  9. 9
    Bass Pro Shops290creators
  10. 10
    Funboy250creators
  11. 11
    Academy Sports + Outdoors193creators
  12. 12
    Hyperice183creators
  13. 13
    Yankee Candle162creators
  14. 14
    Solo Stove152creators
  15. 15
    Ooni USA150creators
  16. 16
    Vivobarefoot136creators
  17. 17
    Wild One132creators
  18. 18
    Flux Footwear128creators
  19. 19
    Winc128creators
  20. 20
    Halfdays124creators
  21. 21
    Wildgrain120creators
  22. 22
    Sundays115creators
  23. 23
    Lundberg Family Farms112creators
  24. 24
    Cabela's104creators
  25. 25
    Z Gallerie103creators
  26. 26
    Decathlon94creators
  27. 27
    RTIC88creators
  28. 28
    Smartwool81creators
  29. 29
    Smith Optics80creators
  30. 30
    WANDRD78creators
  31. 31
    Gozney73creators
  32. 32
    SUNNYLiFE71creators
  33. 33
    TLG-LAX70creators
  34. 34
    Black Diamond Equipment69creators
  35. 35
    One World Observatory60creators
  36. 36
    Sun Home Saunas60creators
  37. 37
    Legoland56creators
  38. 38
    Helly Hansen56creators
  39. 39
    Bluetti55creators
  40. 40
    Rumpl55creators
  41. 41
    Stio53creators
  42. 42
    PING52creators
  43. 43
    Sea to Summit51creators
  44. 44
    AMZCHEF Electric48creators
  45. 45
    Danner.com46creators
  46. 46
    SPIbelt43creators
  47. 47
    Olight43creators
  48. 48
    Camp Chef42creators
  49. 49
    Dometic42creators
  50. 50
    NEMO Equipment41creators
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The Beacons Universe maps what's winning creator attention and everyone driving it.

Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.