Top creators mentioning Outdoor brands

The creators who mentioned the most different Outdoor brands in their public Instagram, TikTok, and YouTube posts over the last 12 months.

This list shows the top 50, ranked by how many Outdoor brands each creator mentioned. gracie bridgford leads with 11 brands.

Updated October 25, 2026 · Top Outdoor brands

  1. 1
    gracie bridgford profile photo
    gracie bridgfordMentioned Stio, Smartwool, REI11brands
  2. 2
    Emily Schrick profile photo
    Emily SchrickMentioned REI, Title Nine, AllTrails9brands
  3. 3
    Ediza profile photo
    EdizaMentioned La Sportiva, Scarpa, Black Diamond Equipment9brands
  4. 4
    Em Frebowitz profile photo
    Em FrebowitzMentioned REI, Sea to Summit, Stio8brands
  5. 5
    carrot profile photo
    carrotMentioned Newell Brands - Outdoor & Recreation, Smith Optics, Hyperlite Mountain Gear8brands
  6. 6
    Mike Lombardi profile photo
    Mike LombardiMentioned Sea to Summit, BioLite, Midland Radio7brands
  7. 7
    Carm profile photo
    CarmMentioned REI, Rumpl, Klymit7brands
  8. 8
    Isabella Janssen profile photo
    Isabella JanssenMentioned Title Nine, REI, Black Diamond Equipment7brands
  9. 9
    Vanessa Hattaway profile photo
    Vanessa HattawayMentioned Oakley, AllTrails, REI6brands
  10. 10
    Sammy Seles profile photo
    Sammy SelesMentioned Title Nine6brands
  11. 11
    Marie-Andree Racine profile photo
    Marie-Andree RacineMentioned Helly Hansen, Scarpa, NEMO Equipment6brands
  12. 12
    Hannah Blatt profile photo
    Hannah BlattMentioned Johnnie-O, Halfdays, Wild One6brands
  13. 13
    Weim profile photo
    WeimMentioned REI, Bass Pro Shops, AllTrails6brands
  14. 14
    Lauren Sims profile photo
    Lauren SimsMentioned Vuori Clothing, BruMate, Solo Stove5brands
  15. 15
    Brynley Joyner profile photo
    Brynley JoynerMentioned Vuori Clothing, BruMate, Wildbird5brands
  16. 16
    Mary Margaret Custer profile photo
    Mary Margaret CusterMentioned Wildbird, SUNNYLiFE, BruMate5brands
  17. 17
    Laziz Baldwin profile photo
    Laziz BaldwinMentioned Vice Golf, PING, Johnnie-O5brands
  18. 18
    Avery profile photo
    AveryMentioned Vuori Clothing, BruMate, Smith Optics5brands
  19. 19
    lauren badenhoop profile photo
    lauren badenhoopMentioned Vuori Clothing, Halfdays5brands
  20. 20
    cay profile photo
    cayMentioned BruMate, Oakley, Tough Mudder5brands
  21. 21
    Mason Smith profile photo
    Mason SmithMentioned Polywood, Vice Golf, Stix Golf5brands
  22. 22
    Kaily profile photo
    KailyMentioned Academy Sports + Outdoors, Pit Boss Grills5brands
  23. 23
    Jessica Hentges profile photo
    Jessica HentgesMentioned Oakley, Ooni USA, Solo Stove5brands
  24. 24
    Ashley profile photo
    AshleyMentioned Go Ahead Tours, Yankee Candle, Smartwool4brands
  25. 25
    Brianna Walston profile photo
    Brianna WalstonMentioned Camping World, Vuori Clothing, REI4brands
  26. 26
    Hannah Coleman profile photo
    Hannah ColemanMentioned Wildbird, Smith Optics, REI4brands
  27. 27
    Louis profile photo
    LouisMentioned GSI Outdoors, NEMO Equipment, Smartwool4brands
  28. 28
    Peggy Xu profile photo
    Peggy XuMentioned Ooni USA, Snow Peak, GSI Outdoors4brands
  29. 29
    Sabrina Bloedorn profile photo
    Sabrina BloedornMentioned Vivobarefoot, D_b_, Omorpho4brands
  30. 30
    Ashley Bell profile photo
    Ashley BellMentioned Vuori Clothing, REI, Wildbird4brands
  31. 31
    The Runner Beans profile photo
    The Runner BeansMentioned Decathlon, Hyperice, SportsShoes4brands
  32. 32
    Ashley Cassidy profile photo
    Ashley CassidyMentioned Vuori Clothing, Wildbird, Funboy4brands
  33. 33
    Charli Evans profile photo
    Charli EvansMentioned Johnnie-O, STITCH Golf, Ooni USA4brands
  34. 34
    lauren murawski profile photo
    lauren murawskiMentioned Vuori Clothing, Lundberg Family Farms, REI4brands
  35. 35
    Lauren Ashley Hansen profile photo
    Lauren Ashley HansenMentioned Solo Stove, Vuori Clothing, BruMate4brands
  36. 36
    Kenzie profile photo
    KenzieMentioned BruMate, Wildbird, Rad Power Bikes4brands
  37. 37
    Elizabeth Palumbi profile photo
    Elizabeth PalumbiMentioned BruMate, REI, AllTrails4brands
  38. 38
    Giselle profile photo
    GiselleMentioned REI, Halfdays, Camping World4brands
  39. 39
    Anastasia Gerrans profile photo
    Anastasia GerransMentioned Leki USA, Oakley, Smith Optics4brands
  40. 40
    Sam Souder profile photo
    Sam SouderMentioned Vuori Clothing, SUNNYLiFE, Rip Curl4brands
  41. 41
    Ian Fujimoto profile photo
    Ian FujimotoMentioned Vice Golf, Stix Golf, Vuori Clothing4brands
  42. 42
    Ashton McGrady profile photo
    Ashton McGradyMentioned Sea to Summit, Rumpl, Smartwool4brands
  43. 43
    Tornado Austin profile photo
    Tornado AustinMentioned Go Ahead Tours, Wildgrain, Vuori Clothing3brands
  44. 44
    Nikki profile photo
    NikkiMentioned Flux Footwear, SPIbelt, Vuori Clothing3brands
  45. 45
    CHLOE WEN profile photo
    CHLOE WENMentioned Vuori Clothing, Polywood, Funboy3brands
  46. 46
    Michael Motto profile photo
    Michael MottoMentioned Polywood, Solo Stove, Govee DE3brands
  47. 47
    Holley Gabrielle profile photo
    Holley GabrielleMentioned BruMate, REI, Velotric3brands
  48. 48
    Madison Svetz profile photo
    Madison SvetzMentioned BruMate, Vuori Clothing, Halfdays3brands
  49. 49
    chloe Montoya profile photo
    chloe MontoyaMentioned Vuori Clothing, Wildbird, Halfdays3brands
  50. 50
    Caroline Conneen profile photo
    Caroline ConneenMentioned Halfdays, Vuori Clothing, Hyperice3brands
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Methodology

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Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.