Top creators mentioning Skincare & Beauty brands

The creators who mentioned the most different Skincare & Beauty brands in their public Instagram, TikTok, and YouTube posts over the last 12 months.

This list shows the top 50, ranked by how many Skincare & Beauty brands each creator mentioned. Melodie Perez leads with 169 brands.

Updated October 25, 2026 · Top Skincare & Beauty brands

  1. 1
    Melodie Perez profile photo
    Melodie PerezMentioned Dove, Clinique, Tweezerman169brands
  2. 2
    Angelina Rivera profile photo
    Angelina RiveraMentioned Morphe, Milani, Cocokind157brands
  3. 3
    Demi Ngai profile photo
    Demi NgaiMentioned e.l.f. Cosmetics, L'Oréal Paris, Huda Beauty144brands
  4. 4
    Kenadee McMullin profile photo
    Kenadee McMullinMentioned Morphe, Rare Beauty, Huda Beauty138brands
  5. 5
    Brittney profile photo
    BrittneyMentioned Morphe, Patrick Ta Beauty, EOS138brands
  6. 6
    Sabrina profile photo
    SabrinaMentioned Influenster, DRMTLGY, Beekman 1802137brands
  7. 7
    Mahnoor Naeem profile photo
    Mahnoor NaeemMentioned L'Oréal Paris, Huda Beauty, Tower 28 Beauty133brands
  8. 8
    Andrea profile photo
    AndreaMentioned DRMTLGY, Bondi Boost, Paula's Choice133brands
  9. 9
    kels profile photo
    kelsMentioned Maybelline New York, MAC Cosmetics, L'Oréal Paris124brands
  10. 10
    Camellia profile photo
    CamelliaMentioned Sephora, Ulta Beauty, Benefit Cosmetics122brands
  11. 11
    Tania Grover profile photo
    Tania GroverMentioned Huda Beauty, Borghese121brands
  12. 12
    Luxury Beauty profile photo
    Luxury BeautyMentioned Sephora, OSEA Malibu, Giorgio Armani Beauty121brands
  13. 13
    Erin profile photo
    ErinMentioned PHLUR, Ledda120brands
  14. 14
    Andrea Sorto profile photo
    Andrea SortoMentioned Ulta Beauty, Sephora, DedCool120brands
  15. 15
    Jakob Santangelo profile photo
    Jakob SantangeloMentioned Cocokind, Byoma, Bubble Skincare119brands
  16. 16
    Kelly Rose Sarno profile photo
    Kelly Rose SarnoMentioned L'Oréal Paris, DIBS Beauty, Kopari118brands
  17. 17
    Julia Fittro profile photo
    Julia FittroMentioned rhode skin, Makeup By Mario, YSL Beauty115brands
  18. 18
    The Glow Scout profile photo
    The Glow ScoutMentioned Ulta Beauty, Cocokind, RoC Skincare113brands
  19. 19
    Sophia Calandra profile photo
    Sophia CalandraMentioned MAC Cosmetics, Westman Atelier, Urban Decay112brands
  20. 20
    Laura Estada profile photo
    Laura EstadaMentioned Ulta Beauty, Rare Beauty, Huda Beauty112brands
  21. 21
    Pao Ramos profile photo
    Pao RamosMentioned Sephora, Kérastase, Patrick Ta Beauty112brands
  22. 22
    Adaleta Avdic profile photo
    Adaleta AvdicMentioned YesStyle, Rodan & Fields, Cocokind111brands
  23. 23
    Chelsea Larson profile photo
    Chelsea LarsonMentioned Byoma, Cocokind, Summer Fridays110brands
  24. 24
    Rudi Berry profile photo
    Rudi BerryMentioned rhode skin, Summer Fridays, Saie110brands
  25. 25
    Hannah Fosbenner profile photo
    Hannah FosbennerMentioned Rare Beauty, Saie, ILIA109brands
  26. 26
    Magenta Villegas profile photo
    Magenta VillegasMentioned ANUA, L'Oréal Paris, Abib108brands
  27. 27
    Savannah Rivera profile photo
    Savannah RiveraMentioned Ulta Beauty108brands
  28. 28
    Garbo Zhu profile photo
    Garbo ZhuMentioned Iunik 아이유닉, Hourglass Cosmetics, rhode skin108brands
  29. 29
    nats_tutorials profile photo
    nats_tutorialsMentioned Ulta Beauty, Half Magic Beauty, MAC Cosmetics107brands
  30. 30
    Isabella Traboscia profile photo
    Isabella TrabosciaMentioned Ulta Beauty, Kate Somerville, Byoma107brands
  31. 31
    The Lipstick Lesbians profile photo
    The Lipstick LesbiansMentioned Sephora, Rare Beauty, Makeup By Mario107brands
  32. 32
    Kat Villa profile photo
    Kat VillaMentioned Dove, EOS107brands
  33. 33
    skindeepatx profile photo
    skindeepatxMentioned Rare Beauty, Saie, Glossier107brands
  34. 34
    Angela Chalet profile photo
    Angela ChaletMentioned Ulta Beauty, Thayers Natural Remedies, Rare Beauty106brands
  35. 35
    edel profile photo
    edelMentioned L'Oréal Paris, CoverGirl, Patrick Ta Beauty106brands
  36. 36
    Eden Bray profile photo
    Eden BrayMentioned rhode skin, Sephora, Saie106brands
  37. 37
    Sofya profile photo
    SofyaMentioned Glow Recipe, Bubble Skincare, Tower 28 Beauty104brands
  38. 38
    Rachel Schwab profile photo
    Rachel SchwabMentioned LoveShackFancy, Currentbody, Dermstore104brands
  39. 39
    Channing Tatum profile photo
    Channing TatumMentioned Sephora, Vaseline, Rare Beauty103brands
  40. 40
    Jadyn Hailey profile photo
    Jadyn HaileyMentioned Rare Beauty, OSEA Malibu, Summer Fridays102brands
  41. 41
    Laura Moshammer profile photo
    Laura MoshammerMentioned OSEA Malibu, rhode skin, Summer Fridays102brands
  42. 42
    Taylor Bosman Teague profile photo
    Taylor Bosman TeagueMentioned Ulta Beauty, Summer Fridays, Dieux102brands
  43. 43
    Amy Glam profile photo
    Amy GlamMentioned Benefit Cosmetics, Makeup By Mario, Huda Beauty100brands
  44. 44
    Michelle Ajwani profile photo
    Michelle AjwaniMentioned rhode skin, Glow Recipe, Tatcha100brands
  45. 45
    Casandra Mazzucco profile photo
    Casandra MazzuccoMentioned rhode skin, L'Oréal Paris, Koss99brands
  46. 46
    Madison profile photo
    MadisonMentioned Rare Beauty, Koss, rhode skin98brands
  47. 47
    Amanda Frisch profile photo
    Amanda FrischMentioned Ulta Beauty, Milk Makeup, L'Oréal Paris98brands
  48. 48
    Pao Zermeno profile photo
    Pao ZermenoMentioned ColourPop, Maybelline New York, Rare Beauty97brands
  49. 49
    Brielle profile photo
    BrielleMentioned rhode skin, Cocokind, Free People97brands
  50. 50
    Sarah Palmyra profile photo
    Sarah PalmyraMentioned rhode skin, IPSY, Cocokind97brands
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Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.