Top creators mentioning Hobbies & Crafts brands

The creators who mentioned the most different Hobbies & Crafts brands in their public Instagram, TikTok, and YouTube posts over the last 12 months.

This list shows the top 50, ranked by how many Hobbies & Crafts brands each creator mentioned. Haley Taylor leads with 9 brands.

Updated October 25, 2026 · Top Hobbies & Crafts brands

  1. 1
    Haley Taylor profile photo
    Haley TaylorMentioned Papier, Rifle Paper, Flamingo Estate9brands
  2. 2
    Brielle profile photo
    BrielleMentioned Book of the Month YA, Barnes & Noble.com, Papier7brands
  3. 3
    Amber Kemp-Gerstel profile photo
    Amber Kemp-GerstelMentioned Happy Planner, Cricut, ACCO Brands7brands
  4. 4
    Rachel Schwab profile photo
    Rachel SchwabMentioned Greenvelope.com, Paper Source, Assouline7brands
  5. 5
    Natasha Stoneking profile photo
    Natasha StonekingMentioned Minted, Furbish Studio, My Mind's Eye6brands
  6. 6
    Mohamed Najji profile photo
    Mohamed NajjiMentioned Waterstones, Indigo6brands
  7. 7
    Meili Zhang profile photo
    Meili ZhangMentioned CASETiFY, Barnes & Noble.com, Ohuhu6brands
  8. 8
    Steffy Degreff profile photo
    Steffy DegreffMentioned Rifle Paper, Shutterfly, Cricut5brands
  9. 9
    Bre Sheppard profile photo
    Bre SheppardMentioned Minted, Cricut, StoryWorth5brands
  10. 10
    Celeste Wright profile photo
    Celeste WrightMentioned CASETiFY, Flamingo Estate, Rifle Paper5brands
  11. 11
    Kaitlyn profile photo
    KaitlynMentioned Custom Ink, Rifle Paper, Getty Images5brands
  12. 12
    Sarah Naini profile photo
    Sarah NainiMentioned Flamingo Estate, Framebridge, CASETiFY5brands
  13. 13
    Sara Toufali profile photo
    Sara ToufaliMentioned Framebridge, Meri Meri, Fracture5brands
  14. 14
    kels profile photo
    kelsMentioned Booksamillion.com, Winky Lux, Barnes & Noble.com5brands
  15. 15
    Holly Ho profile photo
    Holly HoMentioned Barnes & Noble.com, Epomaker, Book of the Month YA5brands
  16. 16
    Margaret profile photo
    MargaretMentioned Denby, Waterstones, Daylesford Organic4brands
  17. 17
    Charli Evans profile photo
    Charli EvansMentioned Aura Frames, Assouline, Furbish Studio4brands
  18. 18
    Kenzie profile photo
    KenzieMentioned Flamingo Estate, Minted, Aura Frames4brands
  19. 19
    Sima Aykin profile photo
    Sima AykinMentioned Papier, Waterstones, CASETiFY4brands
  20. 20
    CHLOE WEN profile photo
    CHLOE WENMentioned Minted, CASETiFY, Dream Chasing Technology4brands
  21. 21
    Lauren profile photo
    LaurenMentioned Cricut, Book of the Month YA, Barnes & Noble.com4brands
  22. 22
    Heather Demers profile photo
    Heather DemersMentioned StoryWorth, Getty Images, Cricut4brands
  23. 23
    Désirée profile photo
    DésiréeMentioned Indigo, Epomaker, Book of the Month YA4brands
  24. 24
    Madina Mariposa profile photo
    Madina MariposaMentioned Falconeri, Flamingo Estate4brands
  25. 25
    SARA STRUEBY profile photo
    SARA STRUEBYMentioned Indigo, MILK Books, Cricut4brands
  26. 26
    Carolin Suarez profile photo
    Carolin SuarezMentioned Framebridge, Meri Meri, Fracture4brands
  27. 27
    Great Art Explained profile photo
    Great Art ExplainedMentioned Barnes & Noble.com, Bookshop, Waterstones3brands
  28. 28
    Nocha’s Corner profile photo
    Nocha’s CornerMentioned Cricut, Paper Source, Barnes & Noble.com3brands
  29. 29
    Shà profile photo
    ShàMentioned Boy Smells3brands
  30. 30
    Caralyn Mirand Koch profile photo
    Caralyn Mirand KochMentioned Rifle Paper, Balsam Hill Christmas Tree Company, Boy Smells3brands
  31. 31
    nilda aviles profile photo
    nilda avilesMentioned Sideshow, BoxLunch3brands
  32. 32
    Camila profile photo
    CamilaMentioned Assouline, Saatchi Art, CASETiFY3brands
  33. 33
    Emily profile photo
    EmilyMentioned Bookshop, Book of the Month YA, Rifle Paper3brands
  34. 34
    Yaseen That Guy profile photo
    Yaseen That GuyMentioned Sideshow, CASETiFY, Getty Images3brands
  35. 35
    Kat profile photo
    KatMentioned Cricut, Vistaprint3brands
  36. 36
    JAS HAMILTON profile photo
    JAS HAMILTONMentioned Flamingo Estate, Minted, Boy Smells3brands
  37. 37
    KiraKabuki profile photo
    KiraKabukiMentioned CASETiFY, Kikagoods, Barnes & Noble.com3brands
  38. 38
    The Magnolia Mercantile profile photo
    The Magnolia MercantileMentioned Balsam Hill Christmas Tree Company, My Mind's Eye, Cricut3brands
  39. 39
    Angela Lanter profile photo
    Angela LanterMentioned Rifle Paper, Aura Frames, OOLY3brands
  40. 40
    Courtney profile photo
    CourtneyMentioned Ohuhu, Dream Chasing Technology, Book of the Month YA3brands
  41. 41
    Jonny profile photo
    JonnyMentioned Cricut, Barnes & Noble.com, Book of the Month YA3brands
  42. 42
    Danielle Payne profile photo
    Danielle PayneMentioned Cricut, MILK Books, CASETiFY3brands
  43. 43
    Janssen Bradshaw profile photo
    Janssen BradshawMentioned Book of the Month YA, Rifle Paper, Minted3brands
  44. 44
    Mil profile photo
    MilMentioned Bass Pro Shops, Cabela's, Boy Smells3brands
  45. 45
    Jade Walters profile photo
    Jade WaltersMentioned Skillshare, Creative Market3brands
  46. 46
    Amber Adey profile photo
    Amber AdeyMentioned Emma Bridgewater, Waterstones, Daylesford Organic3brands
  47. 47
    Arin Solange profile photo
    Arin SolangeMentioned Rifle Paper, Framebridge, Minted3brands
  48. 48
    Ashley Cassidy profile photo
    Ashley CassidyMentioned Flamingo Estate, Barnes & Noble.com, Papier3brands
  49. 49
    Brenda Anguiano profile photo
    Brenda AnguianoMentioned Balsam Hill Christmas Tree Company, BoxLunch3brands
  50. 50
    Chandler Beasley Creative profile photo
    Chandler Beasley CreativeMentioned Framebridge, Rifle Paper, Furbish Studio3brands
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Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.