Top creators mentioning Hardware brands

The creators who mentioned the most different Hardware brands in their public Instagram, TikTok, and YouTube posts over the last 12 months.

This list shows the top 50, ranked by how many Hardware brands each creator mentioned. EXCESSORIZE ME leads with 5 brands.

Updated October 25, 2026 · Top Hardware brands

  1. 1
    EXCESSORIZE ME profile photo
    EXCESSORIZE MEMentioned Gerber Gear, Hototools, Victorinox5brands
  2. 2
    cozy hobbies profile photo
    cozy hobbiesMentioned MSI, HYTE, Govee DE3brands
  3. 3
    Shaw Alt profile photo
    Shaw AltMentioned HYTE, MSI, Govee DE3brands
  4. 4
    Newman Specials Woodwork profile photo
    Newman Specials WoodworkMentioned Worx3brands
  5. 5
    Kathy profile photo
    KathyMentioned Govee DE, MSI, HYTE3brands
  6. 6
    peachietech profile photo
    peachietechMentioned HYTE, MSI, iBUYPOWER3brands
  7. 7
    Joulez profile photo
    JoulezMentioned MSI, HYTE, iBUYPOWER3brands
  8. 8
    Eric Stuart profile photo
    Eric StuartMentioned Milwaukeehmo, Field, Ace Hardware3brands
  9. 9
    Creatively Crisp profile photo
    Creatively CrispMentioned Zhejiang Ouruitu Technology, Hangzhou Tangpushi Home, Govee DE3brands
  10. 10
    madelyn profile photo
    madelynMentioned iBUYPOWER, HYTE, Govee DE3brands
  11. 11
    Crystal profile photo
    CrystalMentioned Hangzhou Tangpushi Home, Jolie Skin, Freedom Laser Therapy3brands
  12. 12
    Veena Crownholm profile photo
    Veena CrownholmMentioned Govee DE, Ace Hardware, Cost Plus World Market3brands
  13. 13
    Brandon LaChappelle profile photo
    Brandon LaChappelleMentioned Jolie Skin, Hototools, Govee DE3brands
  14. 14
    Tech With Seong profile photo
    Tech With SeongMentioned iBUYPOWER, MSI, HYTE3brands
  15. 15
    Mae Reedy profile photo
    Mae ReedyMentioned Build.com SYL, Cost Plus World Market2brands
  16. 16
    Bonnie Barton profile photo
    Bonnie BartonMentioned Cost Plus World Market, Hangzhou Tangpushi Home2brands
  17. 17
    Maria Stevens profile photo
    Maria StevensMentioned Cost Plus World Market, Jolie Skin2brands
  18. 18
    Mallory Nikolaus profile photo
    Mallory NikolausMentioned Freedom Laser Therapy, Hangzhou Tangpushi Home2brands
  19. 19
    SuperFast profile photo
    SuperFastMentioned MSI, HYTE2brands
  20. 20
    Liz Pacini profile photo
    Liz PaciniMentioned Freedom Laser Therapy, Ace Hardware2brands
  21. 21
    thinkcomputers profile photo
    thinkcomputersMentioned HYTE, MSI2brands
  22. 22
    Anna profile photo
    AnnaMentioned Jolie Skin, MSI2brands
  23. 23
    Sarah Jacobson profile photo
    Sarah JacobsonMentioned Hangzhou Tangpushi Home, Verilux2brands
  24. 24
    Brittany Valles profile photo
    Brittany VallesMentioned Hangzhou Tangpushi Home, SnapPower2brands
  25. 25
    Katie McLendon profile photo
    Katie McLendonMentioned Jolie Skin, Hangzhou Tangpushi Home2brands
  26. 26
    Jahne Hunter profile photo
    Jahne HunterMentioned Jolie Skin, Black & Decker2brands
  27. 27
    Samantha Bauchmann profile photo
    Samantha BauchmannMentioned Hangzhou Tangpushi Home, Cost Plus World Market2brands
  28. 28
    Sam Souder profile photo
    Sam SouderMentioned Harman, Jolie Skin2brands
  29. 29
    ABBY GENDELL profile photo
    ABBY GENDELLMentioned Hangzhou Tangpushi Home, Harman2brands
  30. 30
    Boujee Best Friend profile photo
    Boujee Best FriendMentioned Hangzhou Tangpushi Home, Jolie Skin2brands
  31. 31
    Kayla Breeden Falconer profile photo
    Kayla Breeden FalconerMentioned Cost Plus World Market, Vevor2brands
  32. 32
    Kimberley Marquis profile photo
    Kimberley MarquisMentioned Harman, Jolie Skin2brands
  33. 33
    Giselle profile photo
    GiselleMentioned Norton, Jackery2brands
  34. 34
    Antonio Papa profile photo
    Antonio PapaMentioned Harman, Govee DE2brands
  35. 35
    Dennis Anca profile photo
    Dennis AncaMentioned Govee DE, HYTE2brands
  36. 36
    Highboy LA profile photo
    Highboy LAMentioned Ace Hardware, Hangzhou Tangpushi Home2brands
  37. 37
    Higher Grilling BBQ profile photo
    Higher Grilling BBQMentioned Ace Hardware, Jolie Skin2brands
  38. 38
    Jimmy Presnell profile photo
    Jimmy PresnellMentioned Freedom Laser Therapy, Norton2brands
  39. 39
    JSETUPS profile photo
    JSETUPSMentioned Hototools, MSI2brands
  40. 40
    Kristin profile photo
    KristinMentioned Jolie Skin, Freedom Laser Therapy2brands
  41. 41
    realgivemchills profile photo
    realgivemchillsMentioned Govee DE, HYTE2brands
  42. 42
    Jasmine profile photo
    JasmineMentioned Jolie Skin, Cost Plus World Market2brands
  43. 43
    Angela Lanter profile photo
    Angela LanterMentioned Cost Plus World Market, Freedom Laser Therapy2brands
  44. 44
    Amber Kemp-Gerstel profile photo
    Amber Kemp-GerstelMentioned ACCO Brands, Jackery2brands
  45. 45
    Hall Of Tech profile photo
    Hall Of TechMentioned HYTE, Jackery2brands
  46. 46
    Holly Fischer profile photo
    Holly FischerMentioned Cost Plus World Market, Hangzhou Tangpushi Home2brands
  47. 47
    I Am Milkes profile photo
    I Am MilkesMentioned HYTE, Hototools2brands
  48. 48
    Ryan Girimonte profile photo
    Ryan GirimonteMentioned Hototools, Joby Store2brands
  49. 49
    Jake Arvold profile photo
    Jake ArvoldMentioned Decked, Ace Hardware2brands
  50. 50
    Jessica McGrath profile photo
    Jessica McGrathMentioned Cost Plus World Market, Harman2brands
Beacons
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The Beacons Universe maps what's winning creator attention and everyone driving it.

Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.