Top creators mentioning Fitness & Sports brands

The creators who mentioned the most different Fitness & Sports brands in their public Instagram, TikTok, and YouTube posts over the last 12 months.

This list shows the top 50, ranked by how many Fitness & Sports brands each creator mentioned. Vanessa Hattaway leads with 24 brands.

Updated October 25, 2026 · Top Fitness & Sports brands

  1. 1
    Vanessa Hattaway profile photo
    Vanessa HattawayMentioned HOKA, Lululemon, AllTrails24brands
  2. 2
    cay profile photo
    cayMentioned Oner Active, Nike, Garmin23brands
  3. 3
    Meili Zhang profile photo
    Meili ZhangMentioned Lululemon, Adidas, Nike20brands
  4. 4
    Ediza profile photo
    EdizaMentioned Garmin, Strava, Lululemon15brands
  5. 5
    It's Matt B profile photo
    It's Matt BMentioned Brooks Running, HOKA, 2XU15brands
  6. 6
    Preethi profile photo
    PreethiMentioned Strava, LSKD, Adidas15brands
  7. 7
    Laziz Baldwin profile photo
    Laziz BaldwinMentioned Malbon Golf, Lululemon, Vice Golf15brands
  8. 8
    Nicky Schmaderer profile photo
    Nicky SchmadererMentioned Adidas, PUMA, Gymshark15brands
  9. 9
    Monica Morales profile photo
    Monica MoralesMentioned NFL+14brands
  10. 10
    Lauren Sims profile photo
    Lauren SimsMentioned Lululemon, Alo Yoga, Setactive14brands
  11. 11
    The Runner Beans profile photo
    The Runner BeansMentioned Sweaty Betty, Technogym, Asics14brands
  12. 12
    Zam profile photo
    ZamMentioned Lululemon, Bala, Nike14brands
  13. 13
    Madison Svetz profile photo
    Madison SvetzMentioned Setactive, Lululemon, Solidcore13brands
  14. 14
    Hannah Berkovsky Bagley profile photo
    Hannah Berkovsky BagleyMentioned Setactive, FLEO13brands
  15. 15
    Hannah Blatt profile photo
    Hannah BlattMentioned GFORE.com, Lululemon, Setactive13brands
  16. 16
    Destanee Brigman-Swayne profile photo
    Destanee Brigman-SwayneMentioned Lululemon, Garmin, Fabletics13brands
  17. 17
    Elizabeth DiGiovanni profile photo
    Elizabeth DiGiovanniMentioned Nike, Peloton Apparel, LSKD13brands
  18. 18
    hypebae profile photo
    hypebaeMentioned Nike, PUMA, Adidas13brands
  19. 19
    Silvana Jim profile photo
    Silvana JimMentioned Oner Active, Lululemon, Adidas13brands
  20. 20
    ARTHUR PARRA profile photo
    ARTHUR PARRAMentioned Lululemon, WHOOP, Bandit Running13brands
  21. 21
    Lia Cortes profile photo
    Lia CortesMentioned Nike, Malbon Golf, NFL+13brands
  22. 22
    Caroline Manning profile photo
    Caroline ManningMentioned Fabletics, Lululemon, Asics13brands
  23. 23
    Kerry profile photo
    KerryMentioned Lululemon, Solidcore, Asics13brands
  24. 24
    Samantha Banwer profile photo
    Samantha BanwerMentioned DFYNE, Bala, Gymshark12brands
  25. 25
    Maya Fowler profile photo
    Maya FowlerMentioned Gymshark, Oner Active, Popflex12brands
  26. 26
    Alex Nguyen profile photo
    Alex NguyenMentioned Adidas, Nike, PUMA12brands
  27. 27
    Blake Scott Silva profile photo
    Blake Scott SilvaMentioned FIFA, DAZN, Ritfit LLC12brands
  28. 28
    Julia Bedell profile photo
    Julia BedellMentioned DFYNE, Gymshark, Lululemon12brands
  29. 29
    Brynley Joyner profile photo
    Brynley JoynerMentioned Lululemon, NordicTrack, Nike12brands
  30. 30
    Rachel Schwab profile photo
    Rachel SchwabMentioned Lululemon, Setactive, Bala12brands
  31. 31
    Brooke Elle profile photo
    Brooke ElleMentioned Oner Active, DFYNE, MUNICIPAL Apparel Company12brands
  32. 32
    Alexandra Dieck profile photo
    Alexandra DieckMentioned Usopen, Callaway Golf, Fabletics12brands
  33. 33
    LIFE OF TANYA MARIE profile photo
    LIFE OF TANYA MARIEMentioned CELSIUS Holdings, Adidas, Monster Jam12brands
  34. 34
    Sierra Cornog profile photo
    Sierra CornogMentioned FIFA, F1 Store, Nike12brands
  35. 35
    Sherri Eldest Daughter Club profile photo
    Sherri Eldest Daughter ClubMentioned Lululemon, Adidas, Brooks Running12brands
  36. 36
    peyton koch profile photo
    peyton kochMentioned LSKD, Nike, Strava11brands
  37. 37
    Ferraiolo Interiors profile photo
    Ferraiolo InteriorsMentioned Garmin, Nike, Alo Yoga11brands
  38. 38
    Jackie profile photo
    JackieMentioned Brooks Running, LSKD, Lululemon11brands
  39. 39
    BRITTANY LUPTON profile photo
    BRITTANY LUPTONMentioned DFYNE, Oner Active, Garmin11brands
  40. 40
    orey profile photo
    oreyMentioned Oner Active, Brady Brand, HOKA11brands
  41. 41
    Jimmy Presnell profile photo
    Jimmy PresnellMentioned WHOOP, Lululemon, Nike11brands
  42. 42
    Lula Indee profile photo
    Lula IndeeMentioned Nike, Lululemon, DFYNE11brands
  43. 43
    Caroline Conneen profile photo
    Caroline ConneenMentioned Lululemon, Brooks Running, LSKD11brands
  44. 44
    Just Jueit profile photo
    Just JueitMentioned Oner Active, Strava, Brady Brand11brands
  45. 45
    Jeff Yamazaki profile photo
    Jeff YamazakiMentioned HOKA, Asics, Bandit Running11brands
  46. 46
    CHAR profile photo
    CHARMentioned NFL+, MLB11brands
  47. 47
    Jules profile photo
    JulesMentioned ClassPass, Oner Active, Adidas11brands
  48. 48
    Justine Huang profile photo
    Justine HuangMentioned HOKA, Adidas, Nike11brands
  49. 49
    Sam Souder profile photo
    Sam SouderMentioned ClassPass, FIFA, Brady Brand11brands
  50. 50
    James U profile photo
    James UMentioned Brooks Running, WHOOP, Wolaco11brands
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Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.