Top Skincare & Beauty brands mentioned by creators

878 Skincare & Beauty brands have been mentioned by 10 or more creators on Instagram, TikTok, and YouTube.

This list shows the top 50, ranked by how many different creators have mentioned each brand. L'Oréal Paris leads with 8,935 creators and 42,331 mentions.

Updated October 25, 2026 · Top creators mentioning Skincare & Beauty brands

  1. 1
    L'Oréal Paris8.9Kcreators
  2. 2
    Sephora8.7Kcreators
  3. 3
    Maybelline New York7.7Kcreators
  4. 4
    e.l.f. Cosmetics6.7Kcreators
  5. 5
    Nyx Cosmetics6.3Kcreators
  6. 6
    Ulta Beauty6.1Kcreators
  7. 7
    Rare Beauty5.5Kcreators
  8. 8
    Fenty Beauty5.5Kcreators
  9. 9
    YSL Beauty5.5Kcreators
  10. 10
    Charlotte Tilbury5.4Kcreators
  11. 11
    MAC Cosmetics5.1Kcreators
  12. 12
    Huda Beauty5Kcreators
  13. 13
    rhode skin4.5Kcreators
  14. 14
    Anastasia Beverly Hills4.5Kcreators
  15. 15
    NARS4.3Kcreators
  16. 16
    Lancome4.2Kcreators
  17. 17
    Tarte Cosmetics4Kcreators
  18. 18
    Morphe4Kcreators
  19. 19
    Urban Decay4Kcreators
  20. 20
    CeraVe3.9Kcreators
  21. 21
    Giorgio Armani Beauty3.8Kcreators
  22. 22
    OSEA Malibu3.8Kcreators
  23. 23
    Medicube3.8Kcreators
  24. 24
    Too Faced3.6Kcreators
  25. 25
    Benefit Cosmetics3.5Kcreators
  26. 26
    Dove3.4Kcreators
  27. 27
    Makeup By Mario3.4Kcreators
  28. 28
    Saie3.3Kcreators
  29. 29
    ONE/SIZE3.3Kcreators
  30. 30
    Summer Fridays3.3Kcreators
  31. 31
    Koss3.1Kcreators
  32. 32
    Kiehl's3.1Kcreators
  33. 33
    Tower 28 Beauty3Kcreators
  34. 34
    Milk Makeup2.9Kcreators
  35. 35
    ColourPop2.9Kcreators
  36. 36
    Garnier2.9Kcreators
  37. 37
    Laura Mercier2.9Kcreators
  38. 38
    Hourglass Cosmetics2.9Kcreators
  39. 39
    The Ordinary2.8Kcreators
  40. 40
    Influenster2.8Kcreators
  41. 41
    Haus Laboratories2.8Kcreators
  42. 42
    Make Up For Ever2.7Kcreators
  43. 43
    YesStyle2.6Kcreators
  44. 44
    Sol de Janeiro2.6Kcreators
  45. 45
    Dior2.6Kcreators
  46. 46
    Patrick Ta Beauty2.6Kcreators
  47. 47
    Tatcha2.6Kcreators
  48. 48
    Milani2.5Kcreators
  49. 49
    Estée Lauder2.5Kcreators
  50. 50
    Free People2.5Kcreators
Beacons
Updated daily

See who's in
…'s
orbit right now.

The Beacons Universe maps what's winning creator attention and everyone driving it.

Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.