Top Baby & Kids brands mentioned by creators

182 Baby & Kids brands have been mentioned by 10 or more creators on Instagram, TikTok, and YouTube.

This list shows the top 50, ranked by how many different creators have mentioned each brand. Windsor leads with 940 creators and 3,242 mentions.

Updated October 25, 2026 · Top creators mentioning Baby & Kids brands

  1. 1
    Windsor940creators
  2. 2
    Momcozy875creators
  3. 3
    Pixar Animation Studios769creators
  4. 4
    Carters697creators
  5. 5
    Jellycat653creators
  6. 6
    Lovevery636creators
  7. 7
    Burt's Bees550creators
  8. 8
    Build-A-Bear Workshop489creators
  9. 9
    Kyte Baby456creators
  10. 10
    Nickelodeon428creators
  11. 11
    Coterie420creators
  12. 12
    Huggies400creators
  13. 13
    Ardene392creators
  14. 14
    Little Spoon384creators
  15. 15
    Wildbird377creators
  16. 16
    Caden Lane375creators
  17. 17
    BoxLunch361creators
  18. 18
    Tonies357creators
  19. 19
    Babylist323creators
  20. 20
    Lalo310creators
  21. 21
    Nanit292creators
  22. 22
    Little Sleepies281creators
  23. 23
    Hanna Andersson267creators
  24. 24
    Melissa & Doug266creators
  25. 25
    Doona264creators
  26. 26
    American Girl257creators
  27. 27
    Funboy250creators
  28. 28
    Ariat248creators
  29. 29
    Barefoot Dreams245creators
  30. 30
    Janie and Jack237creators
  31. 31
    ERGO Baby Carrier236creators
  32. 32
    Owlet Baby Care234creators
  33. 33
    Newton Baby230creators
  34. 34
    Little Tikes228creators
  35. 35
    The Children's Place227creators
  36. 36
    Evenflo Baby219creators
  37. 37
    Claire's211creators
  38. 38
    BabyBjorn202creators
  39. 39
    Little Nomad201creators
  40. 40
    Trunfio200creators
  41. 41
    Bobbie188creators
  42. 42
    Mockingbird187creators
  43. 43
    Bentgo161creators
  44. 44
    Tommee Tippee157creators
  45. 45
    Warmies155creators
  46. 46
    KiwiCo148creators
  47. 47
    Nuby145creators
  48. 48
    magnetic me144creators
  49. 49
    Stokke144creators
  50. 50
    Dreamland Baby141creators
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The Beacons Universe maps what's winning creator attention and everyone driving it.

Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.