Top Toys & Games brands mentioned by creators

81 Toys & Games brands have been mentioned by 10 or more creators on Instagram, TikTok, and YouTube.

This list shows the top 50, ranked by how many different creators have mentioned each brand. Lego leads with 1,884 creators and 7,436 mentions.

Updated October 25, 2026 · Top creators mentioning Toys & Games brands

  1. 1
    Lego1.9Kcreators
  2. 2
    Razer1.3Kcreators
  3. 3
    Pokémon995creators
  4. 4
    Logitech G987creators
  5. 5
    Windsor940creators
  6. 6
    Nintendo923creators
  7. 7
    PlayStation860creators
  8. 8
    Jellycat653creators
  9. 9
    Riot Games613creators
  10. 10
    Brasil Game Show552creators
  11. 11
    Sanrio536creators
  12. 12
    Build-A-Bear Workshop489creators
  13. 13
    Funko485creators
  14. 14
    Valorant414creators
  15. 15
    Tonies357creators
  16. 16
    HyperX Systems344creators
  17. 17
    DreamHack315creators
  18. 18
    C
    Capcomusa310creators
  19. 19
    NZXT284creators
  20. 20
    Melissa & Doug266creators
  21. 21
    American Girl257creators
  22. 22
    Little Tikes228creators
  23. 23
    GameStop210creators
  24. 24
    Nuuvem209creators
  25. 25
    P
    Pokemon TCG192creators
  26. 26
    M
    Msius170creators
  27. 27
    Glorious159creators
  28. 28
    Y
    Youtooz150creators
  29. 29
    Turtle Beach137creators
  30. 30
    The Escape Game130creators
  31. 31
    SCUF Gaming126creators
  32. 32
    The Woobles107creators
  33. 33
    EasySMX104creators
  34. 34
    Call of Duty100creators
  35. 35
    Smoko Inc100creators
  36. 36
    Backbone Labs99creators
  37. 37
    Step297creators
  38. 38
    Bookshop89creators
  39. 39
    QRDGAME85creators
  40. 40
    P
    Pubgmobile84creators
  41. 41
    K
    Kikagoods80creators
  42. 42
    Big Potato Games80creators
  43. 43
    Booksamillion.com75creators
  44. 44
    Tiny Land75creators
  45. 45
    【TOP TOY官方网站】71creators
  46. 46
    CrunchLabs67creators
  47. 47
    Mini Mori66creators
  48. 48
    Immersive Gamebox63creators
  49. 49
    MKMG62creators
  50. 50
    The Works56creators
Beacons
Updated daily

See who's in
…'s
orbit right now.

The Beacons Universe maps what's winning creator attention and everyone driving it.

Methodology

How we rank Universe

Rankings are based on three signals measured across creator content: total brand mentions, number of unique creators mentioning the brand, and estimated audience reach. Beam (our AI teammate) analyzes video transcripts to extract brand mentions, detect life events, and identify topics — turning unstructured social content into structured intelligence. Rankings are recalculated daily.