Sonja Norwood is the culinary creator, educator, and storyteller behind **Wick’d Confections**, where she blends baking, cultural preservation, humor, and food history for an audience of more than **3 million followers across TikTok, Instagram, and YouTube**.
Best known for her viral **Lost Black American Recipes** series, Sonja investigates forgotten dishes and the histories behind them, transforming recipes into accessible stories about heritage, community, and cultural memory. With a background in science and art education, she brings technical precision, curiosity, and a deeply narrative approach to everything she creates.
Named one of **EBONY magazine’s 25 Content Creators Redefining Media**, Sonja has been featured by **BET, The Root, BLACK ENTERPRISE, Cuisine Noir, BuzzFeed Tasty, Today.com,** and **StyleBlueprint** for her work preserving Black food history through digital storytelling.
Beyond the kitchen, Sonja is a speaker, educator, and mentor who has shared her expertise at **Georgetown University** and **Trending Up**, speaking on content creation, culture, storytelling, and the evolving creator economy. Her platform also engages with issues that matter to her personally, including women’s reproductive health and advocacy.
Through Wick’d Confections, Sonja creates content that is thoughtful, entertaining, and culturally rooted—helping audiences connect with food not just as something to make, but as something to remember, question, and preserve.
Combined follower count across all connected platforms.
Brand partnerships
Last 30 daysBrands @wickdconfections has featured in their content, ranked by how often they showed up.
