The brands, creators, and agencies shaping creator marketing — ranked weekly with proprietary data only Beacons has.

@thepancakeprincess

food & cookingtravel & eventsbeauty & skincare

Brand mentions: 336

About

Erika, the mastermind behind The Pancake Princess, merges her expertise in baking, photography, and writing to curate a renowned baking blog. With a background in product marketing, she brings storytelling, project management, and marketing strategy to her creative endeavors. Based in New York City, Erika's blog is celebrated for its meticulous recipe testing, crowd-sourced ratings, and data-driven analysis shown through her well known "bake-off” series. Erika’s presence has been gracing the pages of respected publications more frequently, including The Wall Street Journal and Southern Living.

Audience reach

542.7Ktotal

Combined follower count across all connected platforms.

351.1K

122.8K

68.8K

Brand partnerships

Last 30 days

Brands @thepancakeprincess has featured in their content, ranked by how often they showed up.

Brand deal timeline

Month-by-month brand activity over the past year. Tap any brand logo to see which posts it appeared in. Emoji icons below the timeline mark life events detected from their content.

Recent content

Posts across platforms, grouped by month.

Creators

@thepancakeprincess

food & cookingtravel & eventsbeauty & skincare

Brand mentions: 336

About

Audience reach

542.7Ktotal

Combined follower count across all connected platforms.

351.1K

122.8K

68.8K

Brand partnerships

Last 30 days

Brands @thepancakeprincess has featured in their content, ranked by how often they showed up.

Brand deal timeline

Month-by-month brand activity over the past year. Tap any brand logo to see which posts it appeared in. Emoji icons below the timeline mark life events detected from their content.

Recent content

Posts across platforms, grouped by month.