@whipitupwithwilliams

Welcome to the backyard. 🎧 Griddle cooking scored to the records people grew up on - Tupac, Rakim, N.W.A, Bambaataa - cooked in a Colorado backyard and shared with 97,000 people who came for the food and stayed for the playlist. None of this was a content strategy. It started by accident - me on the griddle one Christmas with the music up, singing along, and the reel took off. I've been listening to these records since high school. That's why the people in my comments know every word too. On Instagram my audience is 75% men, and 80% of them are 35-64. The people who bought these records the first time are the people buying the grills, the gear and the sauces now. And they don't just watch - one reel this summer was shared 11,279 times. I also produce UGC - recipe and product content made for brands to run on their own channels, with no posting from me required. Video, styled photography and developed recipes, with usage rights included. That's the majority of my work, and it's what brands like Grown in Idaho and Grillbot come back for. Whether you want it in front of my audience or in your own ads, let's talk. Grab a plate!