The brands, creators, and agencies shaping creator marketing — ranked weekly with proprietary data only Beacons has.

@thebalanceroutine

health & wellness

About

Melissa Riley is a Certified Health and Nutrition Coach, content creator, published cookbook author, and the founder the wellness brand, The Balance Routine. Her content is rooted in anti-inflammatory and ancestral nutrition, helping women heal their hormones, energy, and metabolism through whole foods. Melissa brings an education-first approach to everything she creates, breaking down complex nutrition science in a way that feels relatable and actionable.

Audience reach

1.3Mtotal

Combined follower count across all connected platforms.

671.7K

607.2K

43.4K

Brand partnerships

Last 30 days

Brands @thebalanceroutine has featured in their content, ranked by how often they showed up.