Jon Seaton is a former Division I defensive lineman who built one of the most influential independent personal brands in college football while actively competing.
While playing at Elon University and later University of Mississippi, Jon generated millions of views across platforms and produced brand campaigns totaling over 120 million views.
In 2023, he was named INFLCR NIL Male Athlete of the Year, becoming the only FCS athlete to receive the honor - recognizing his impact as one of the leading athlete-entrepreneurs in sports.
Blending football culture, high-performance training, and personality-driven storytelling, Jon now focuses on scaling original IP and long-term brand partnerships across sport, apparel, and lifestyle.
Combined follower count across all connected platforms.
Brand partnerships
Last 30 daysBrands @sea76n has featured in their content, ranked by how often they showed up.
