Sarah McNaughton is a Vancouver-based beauty, fashion, and lifestyle creator sharing elevated everyday content through a clean, trend-driven lens. As a university student, her content blends GRWMs, beauty routines, fashion, and relatable day-in-the-life moments that resonate with a Gen Z audience.
She creates visually refined lifestyle content centered around skincare, style, wellness, and everyday routines—building authentic audience connection through consistency and relatable storytelling.
With a growing audience across social platforms and partnerships including SKIMS, White Fox, Bondi Sands, and Burt’s Bees, Sarah creates engaging, lifestyle-driven content that feels both aspirational and approachable.
Combined follower count across all connected platforms.
Brand partnerships
Last 30 daysBrands @sarahmcnaughton_ has featured in their content, ranked by how often they showed up.
