@rachelamyowens

I am Rachel Owens, a Florida-based, Louisiana native. I am a Lifestyle, beauty and fashion creator who has spent over a decade blending storytelling with style. What started as a love for makeup artistry and fashion has grown into a platform where I get to share beauty routines, style inspiration, home refreshes, and everyday life in a way that feels both luxe and relatable. My content is rooted in clean but bold visuals and always centered on building community. Over the years, I’ve been honored to collaborate with some incredible brands—becoming an Ulta Beauty Collective alum, a Macy’s Style Crew member, and a West Elm Collective alum. These partnerships have allowed me to showcase not just products, but also inspire confidence, creativity and joy for my audience. They have also proved my ability to stand out amongst the crowd. My journey as a creator is also deeply personal. I live with congenital heart disease and I’m raising a son who shares the same condition. Being both a heart warrior and a heart mom has shaped so much of who I am and why I show up online. I serve on the American Heart Association’s Communications and Marketing Committee, helping to raise awareness and push forward campaigns that encourage others to live heart-healthy lives. I was apart of the AHA Real Women Class of 21. For this reason, my contents aims to remind my audience that while we all have struggles, we can still thrive, celebrate, and find joy in our day-to-day. Today, my community comes to me for everything from beauty routines to style moments and from family-centered content to home resets. I’m passionate about creating content that’s aspirational yet approachable, and my goal is always to make people feel inspired and empowered to embrace their own beauty and lifestyle stories. Looking ahead, I want to keep expanding my brand partnerships and building community while achieving growth!