225M+ organic views. 1.1M+ likes on my own content. 45K+ followers from zero. Top 1% TikTok AR Effects creator. Zero
ad spend on any of it.
I have an M.S. in Human-Computer Interaction and a B.S. in Game Design from RIT. I test products the way an engineer
would and explain them the way a friend would. My audience trusts what I say because I've never promoted something I
don't use.
One organic TikTok I made drove Lemon8 to #1 on the App Store. ByteDance licensed it and ran it as a Spark Ad for two
months because it outperformed their produced creative. My first AR filter ever went viral across LGBTQ+ and
Asian-American communities and the nation of the Philippines. Trisha Paytas used it as visuals during her 2025 US
tour.
I've worked with HyperX (via Edelman), Samsung, ByteDance, GameSir, Prime Robotics, and SmallRig. I covered CES 2026
as accredited media and picked up brand deals on-site without outbound pitching. Every partnership started because I
already owned and used the product.
TikTok selected me for their Diverse Creator Community Program. 6 months, 4 sessions per month, had to hit metrics to
stay in. Instagram called me directly and gave me platform strategy. The platforms themselves vouch for me.
I don't fake enthusiasm. I find tech before it's cool, build with it, and make it matter. If your product is good, I'll make people care about it. If it's not, I won't take the deal.
Combined follower count across all connected platforms.
Brand partnerships
Last 30 daysBrands @nikkigriffz has featured in their content, ranked by how often they showed up.