@mattsimplified

I'm Matt, a Brisbane-based Pokémon GO creator and day one player who turns a complicated game into simple, practical advice for everyday trainers. I hit 61.4 million views in the first year alone (2025) and am on track for 100 million in 2026. Before that I spent a decade in digital marketing, including co-managing Brisbane's G20 social media and co-leading the Gold Coast 2018 Commonwealth Games social team, so I know how to make a brand's message land.