Jasmine Le

Jasmine Le is a beauty and lifestyle creator, better known as the internet’s “digital big sis”. Jasmine has been creating content for the past decade, starting with YouTube, where she has 1.4M subscribers and counting. Jasmine’s content is all about feeling confident in your own skin, whether that be through fashion, beauty, hair, or basic hygiene tips. She champions Southeast Asian women and wants them to feel empowered and beautiful with their natural features. When she isn’t sharing her go-to beauty trends, you can catch her at KPop concerts or hanging out with her furbabies (Suki and Papa). Her past brand partners include: Sheba, Makeup For Ever, Youth To The People, Thred Up, Clarins, Sanrio, H&M, Adobe, Starface, Beauty of Josean, Redken, and Dr. Groot.