Cyprien “Cyp” Boustiha is a USA- and France-based football, travel, and lifestyle personality known for blending modern football media with immersive, behind-the-scenes digital storytelling that resonates with global Gen Z audiences. With a combined audience of over 2.5M+ followers across platforms, Cyp has built a highly engaged international community through authentic football coverage, international travel content, live-event experiences, and culturally relevant storytelling surrounding some of the world’s biggest sporting events.
Having grown up between France and North America, Cyp brings a globally connected perspective to football culture, naturally bridging European football fandom with modern creator-driven media. As a bilingual personality producing content in both French and English, he is uniquely positioned to connect with audiences across both North American and European markets. His content captures not only the sport itself, but the lifestyle, fashion, travel, and fan experiences surrounding the global game.
**AUDIENCE + DEMOGRAPHICS**
Cyp’s audience is heavily Gen Z and young adult-driven, with exceptionally strong engagement within the 18–24 demographic across platforms. His audience is globally diverse, with particularly strong reach across the United States, France, the United Kingdom, Brazil, and other major international football markets.
His content performs especially well with audiences who engage strongly with football culture, international travel, fashion, luxury lifestyle, and live-event experiences.
**PERFORMANCE METRICS**
**Instagram Performance**
5.9% engagement rate
• 2.3M 30-day reach
**TikTok Performance**
8.0% engagement rate
• 2M+ followers
• 70.1% audience within the 18–24 demographic
**YouTube Performance**
Cyp’s YouTube content demonstrates strong international audience retention and engagement across football, travel, and lifestyle content, led primarily by viewers in France and the United States.
**BRAND PARTNERSHIP VALUE**
What makes Cyp especially valuable to brands is his ability to organically integrate products, destinations, experiences, and partnerships into content that already feels native to his audience. Whether through football coverage, international travel experiences, fashion integrations, luxury lifestyle moments, or live-event storytelling, his audience responds in a way that feels authentic, aspirational, and highly engaging.
Cyp is particularly well-positioned for partnerships within sports, football, travel, airlines, hospitality, fashion, luxury lifestyle, tech, automotive, entertainment, beverage, and globally focused consumer brands looking to connect with highly engaged international Gen Z audiences.
