@fountainof30

Fountain of 30 is a style, beauty, health, and travel destination for women over 50 who feel 30 and are committed to looking and feeling their best. We don’t connect with the 20-something crowd, but we’re definitely not ready to slow down either. Our mission is to empower women in midlife to embrace their age while staying vibrant, stylish, and youthful. Founded by Lauren Dimet Waters and Carol Calacci 19 years ago, the site has evolved to feature over 18,000 articles. As our focus shifted naturally toward fashion and beauty for midlife women, we decided to fully dedicate Fountain of 30 to this dynamic, unstoppable demographic. Fountain of 30 is for women over 50 who refuse to age without a fight. Because the Fountain of Youth? That’s for wimps!