CEO by design, storyteller by nature. I'm Felicia Jarrell, founder of Goldmine & Coco and the voice behind "I Didn't Plan For This."
After scaling my business to 7 figures, I walked away from our Memphis warehouse, moved to Dallas, and completely transformed our operations – because sometimes the best chapters aren't in the original outline.
Now I'm showing entrepreneurs how to build profitable businesses without sacrificing joy. My content sits at the intersection of faith, business strategy, and intentional living, resonating with ambitious women who believe success shouldn't require sacrifice.
From sharing unfiltered business reality checks to documenting the beauty of unplanned moments, my platform is where strategy meets authenticity.
Featured products have consistently sold out within hours, and my recommendations have sparked multiple 5-figure launch days for brands.
When I'm not consulting with business owners or creating content, you'll find me fragrance shopping with my husband, having dance parties with our kids, or discovering Dallas one restaurant at a time – always finding joy in the unplanned moments.
Let's create something memorable together.
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