The brands, creators, and agencies shaping creator marketing — ranked weekly with proprietary data only Beacons has.

@dadlifemichael

lifestylefamily & kids

About

Michael Castro is a 38-year-old single dad, Dallas-based realtor, and content creator known for his authentic, engaging storytelling. Alongside his 4-year-old son, Bear, Michael shares the everyday joys and challenges of fatherhood while teaching valuable life lessons like budgeting, responsibility, and financial literacy. His content blends relatable parenting moments with practical advice, creating stories that are heartfelt and entertaining.

Audience reach

953.3Ktotal

Combined follower count across all connected platforms.

580K

270.5K

266.6K

Brand partnerships

Last 30 days

Brands @dadlifemichael has featured in their content, ranked by how often they showed up.