The brands, creators, and agencies shaping creator marketing — ranked weekly with proprietary data only Beacons has.

@broccoliraab

career & workprivate cheffood & cooking

Brand mentions: 308

About

Rob Li is a self-taught private chef and content creator based in NYC, known for his bold flavors and technique-driven approach. He grew exponentially on social media in 2023 with his viral POV videos while cooking as a private chef in the Hamptons, now amassing over 2.4 million followers across Instagram and TikTok. Rob has cooked for Jenna Lyons, David Walentas, Cass Bird, and the founder of Saie Beauty. Now expanding into new creative avenues, Rob seamlessly blends food, fashion, and lifestyle, bringing his distinctive style beyond the kitchen.

Audience reach

2.1Mtotal

Combined follower count across all connected platforms.

1.1M

Brand partnerships

Last 90 days

Brands @broccoliraab has featured in their content, ranked by how often they showed up.

ClothingHome & Garden

FurnitureHome & Garden

Brand deal timeline

Month-by-month brand activity over the past year. Tap any brand logo to see which posts it appeared in. Emoji icons below the timeline mark life events detected from their content.

Recent content

Posts across platforms, grouped by month.

Creators

@broccoliraab

career & workprivate cheffood & cooking

Brand mentions: 308

About

Audience reach

2.1Mtotal

Combined follower count across all connected platforms.

1.1M

Brand partnerships

Last 90 days

Brands @broccoliraab has featured in their content, ranked by how often they showed up.

ClothingHome & Garden

FurnitureHome & Garden

Brand deal timeline

Month-by-month brand activity over the past year. Tap any brand logo to see which posts it appeared in. Emoji icons below the timeline mark life events detected from their content.

Recent content

Posts across platforms, grouped by month.