Hi, I'm Josie — a plant-based athlete, entrepreneur and content creator based in Montreal.
I'm a competitive CrossFit athlete and Olympic weightlifter, but my world goes far beyond the gym. My content blends performance, femininity and elevated living through fitness, fashion, food, travel, wellness and design.
I'm also the founder of Archway, a plant-based restaurant in Montreal, with a background in interior design and years of experience in hospitality and entrepreneurship.
My audience comes to me for more than workouts. They follow the lifestyle around them: training hard, eating well, travelling beautifully, discovering great spaces, getting dressed up, building businesses and enjoying life along the way.
I believe strength and femininity coexist — and that an athletic lifestyle doesn't have to mean sacrificing style, travel, food or beautiful experiences.
For partnerships, I love creating elevated, authentic content that naturally brings a brand into my world. From activewear and fashion to boutique hotels, travel, food and wellness, my goal is to create imagery and storytelling that feels aspirational, intentional and genuinely aligned.
I'm especially interested in building long-term relationships with brands and destinations that share that perspective.
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Brand partnerships
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