The White is a retail — homewares, clothing, gifts and fragrance company based in London, United Kingdom, with posts from 88 creators (all time), including Amber Adey, Claudia Curates, and Motherhood Meets Law. 7 posted in the last 30 days.

Updated October 26, 2026

The White logo

The White

London, United Kingdom
Retail — homewares, clothing, gifts and fragrance
501-5000 employees
Mentions
259
all time, incl. Stories
Creators
88
all time
Most active creators
Last 30 days
Creators who mentioned The White most in the last 30 days, ranked by mentions (incl. Stories).
1
Amber Adey profile photo
family & parenting
2
mentions
2
Claudia Curates profile photo
Claudia Curates
fashion & stylinghome & real estatelifestyle
2
mentions
3
Motherhood Meets Law profile photo
Motherhood Meets Law
career & workfamily & kidslaw
1
mentions
4
Hollii profile photo
beauty & skincarediy & how-tofood & cooking+3
1
mentions
5
Emma Hoareau profile photo
beauty & skincareexpertiselifestyle
1
mentions
6
Amy Moon profile photo
Amy Moon
lifestyle
1
mentions
7
Kate Beavis profile photo
lifestyle
1
mentions

Audience

Combined audience of creators who mentioned The White in the 30 days to October 26, 2026

Compare with

Gender

Female 94%
Male 6%

Age

13-17
0%
18-24
3%
25-34
28%
35-44
28%
45-64
35%
65+
5%

Top Countries

United Kingdom39%
United States16%
Australia6%
Canada3%
Japan1%

Monthly activity for The White

Public posts and reels that mention the brand each month, and how many creators made them. Stories aren't counted.

35 public posts mentioned The White in the last 12 months. The busiest month was September 2026, with 7 posts from 6 creators. Posts appeared in 10 of those 12 months.

Posts mentioning The White, the creators who made them, by month
MonthPostsCreators
October 2026 (so far)55
September 202676
July 202622
June 202622
May 202643
April 202611
February 202633
January 202632
December 202553
November 202533

Recent creator posts about The White

The latest public posts that mention The White, newest first.

  • Claudia Curates

    Popped into The White and left with some beautiful Christmas treats! Ad

    Instagram reel ·

    View on Instagram
  • Kate Beavis

    6 things I travel with as a 54 year old woman…

    Instagram post ·

    View on Instagram
  • Emma Hoareau

    the biggest compliment I get is when someone walks in and says: ‘Wow - it smells amazing!’

    Instagram reel ·

    View on Instagram
  • Amber Adey

    Where we stayed what we ate and what we did on a multigenerational autumn weekend in Norfolk ❤️

    Instagram post ·

    View on Instagram
  • Hollii

    Finding joy in the little things, like how this beautiful pomegranate vase from The White perfectly brightens my…

    Instagram reel ·

    View on Instagram
  • Motherhood Meets Law

    Who knew new towels could spark so much joy?! 🤍

    Instagram reel ·

    View on Instagram
  • Kate Beavis

    Sleep isn’t always my friend. Menopause, stress and of course the endless scrolling before bedtime. I need to create a…

    Instagram reel ·

    View on Instagram
  • Hollii

    How cute is this little dish? 🥺🤍

    Instagram reel ·

    View on Instagram
  • Emma Hoareau

    Welcome to the Art of Staying In... something I pride myself on doing *very* well, and that The White make so much…

    Instagram reel ·

    View on Instagram
  • Emma Hoareau

    there’s nothing quite like that autumn reset, and I’m always drawn to a woody home scent. The new Glen Isla fragrance…

    Instagram post ·

    View on Instagram

Questions about The White

What kind of brand is The White?
The White is a retail — homewares, clothing, gifts and fragrance company.
Does The White work with creators?
88 creators on Beacons Universe have posted about The White (all time), including Amber Adey, Claudia Curates, and Motherhood Meets Law.
How many creators posted about The White recently?
In the 30 days to October 26, 2026, 7 creators mentioned The White 9 times.
Where is The White based?
The White is based in London, United Kingdom.
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