DefineMe is a fragrance and beauty company based in Santa Monica, United States, with posts from 43 creators (all time), including Olivia VanDerMillen, Erin, and Ruth.

Updated October 25, 2026

DefineMe logo

DefineMe

Santa Monica, United States
Fragrance and beauty
1-50 employees
Mentions
103
all time, incl. Stories
Creators
43
all time

About

We infuse each and every DefineMe perfume with good vibes, crafting fragrances that are intentional, magical, and long-lasting. Our scents aren’t just about smelling great — they're designed to inspire positivity and elevate your mood with every spritz.

Content mentioning DefineMe

Posts and reels mentioning this brand each month. Stories count toward mention totals but aren't shown here.

Compare with

July 2026

2 posts-60%
DefineMe: 2 posts
Sponsored: 0 (0%)
Organic: 2 (100%)

June 2026

5 posts+25%
DefineMe: 5 posts
Sponsored: 0 (0%)
Organic: 5 (100%)

May 2026

4 posts+33%
DefineMe: 4 posts
Sponsored: 0 (0%)
Organic: 4 (100%)

April 2026

3 posts-63%
DefineMe: 3 posts
Sponsored: 0 (0%)
Organic: 3 (100%)

March 2026

8 posts+167%
DefineMe: 8 posts
Sponsored: 0 (0%)
Organic: 8 (100%)

February 2026

3 posts-40%
DefineMe: 3 posts
Sponsored: 0 (0%)
Organic: 3 (100%)

January 2026

5 posts+67%
DefineMe: 5 posts
Sponsored: 0 (0%)
Organic: 5 (100%)

December 2025

3 posts-50%
DefineMe: 3 posts
Sponsored: 0 (0%)
Organic: 3 (100%)

November 2025

6 posts1 sponsored
DefineMe: 6 posts
Sponsored: 1 (17%)
Organic: 5 (83%)

Monthly activity for DefineMe

Public posts and reels that mention the brand each month, and how many creators made them. Stories aren't counted.

39 public posts mentioned DefineMe in the last 12 months. The busiest month was March 2026, with 8 posts from 5 creators. Posts appeared in 9 of those 12 months.

Posts mentioning DefineMe and creators who made them, by month
MonthPostsCreators
July 202622
June 202653
May 202642
April 202632
March 202685
February 202633
January 202654
December 202533
November 202566

Recent creator posts about DefineMe

The latest public posts that mention DefineMe, newest first.

  • Kels

    Let’s talk: new (or new to me!) vanilla niche perfumes and what I think about them! 😍👀🍦

    Instagram post ·

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  • @medesoo0

    Absolute favorite perfume I own and own ALOT due to my obsession with fragrances ✨ DefineMe

    Instagram reel ·

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  • @medesoo0

    Instagram reel ·

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  • @medesoo0

    This combo ALWAYS ALWAYS gets me minimum 2-3 compliments on my smell ( plus points if you use the loccitaneusa body oil)

    Instagram reel ·

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  • @medesoo0

    New obsession: this DefineMe ODE TO CLEO smells devine

    Instagram reel ·

    View on Instagram
  • Yuliya

    Ode to Cleo Eau de Parfum, inspired by the CEO’s great-grandmother, Cleo. I’d definitely recommend reading the “Behind…

    Instagram post ·

    View on Instagram
  • Erin

    grab your book & get tucked in 🛌🌙📖🕯️

    Instagram post ·

    View on Instagram
  • Erin

    perfume layering is where it’s at 🙂‍↕️

    Instagram post ·

    View on Instagram
  • Erin

    weekly fragrance roundup! 🌸🤍 another great week of fragrances!! let me know if you spot any of your faves here 👀 la…

    Instagram post ·

    View on Instagram
  • Perfume Therapy

    Affordable perfumes have been hitting it out of the ball park lately! 🥰

    Instagram reel ·

    View on Instagram

Questions about DefineMe

What kind of brand is DefineMe?
DefineMe is a fragrance and beauty company.
Does DefineMe work with creators?
Yes. 43 creators on Beacons Universe have posted about DefineMe (all time), including Olivia VanDerMillen, Erin, and Ruth. In the last 12 months, 1 sponsored post mentioned DefineMe, most recently from Eli on November 11, 2025.
How many creators posted about DefineMe recently?
No creator posted about DefineMe in the 30 days to October 25, 2026. The latest post Beacons Universe found was from Kels on July 7, 2026.
Where is DefineMe based?
DefineMe is based in Santa Monica, United States.
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